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Great results and great value for money: How CompTIA increased event registrations for a fraction of the cost

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CompTIA-Logo

729 calls

 

Connected Calls Made

432 minutes

 

Connected Call Time (CCT)

7 leads

 

Qualified Interest Attained

 The simplicity of the software and how the general solution works really impressed me.  I would definitely recommend CallSquad.  

 

About CompTIA

 

CompTIA is the voice of the world’s IT industry. As a non-profit trade association, they advance the global interests of IT professionals and IT channel organizations, enabling them to be more successful with industry-leading IT certifications and IT business credentials, IT education, resources and the ability to connect with like-minded industry experts.

The Challenge

 

With the approach of their EMEA Member & Partner Conference, CompTIA wanted to connect with IT organisations to register them for this key industry event. They had looked into temp agencies and telemarketing agencies to help with this short-term need but both options proved to be expensive. With the conference date imminent, CompTIA required a solution that was quick to setup, good value for money and effective at delivering new delegate sign-ups.

The Solution

 

When CompTIA learned of CallSquad, they were excited to have found a resource that enabled them to call through their database of invitees promptly and efficiently. This allowed them to get the most out of their budget and limited time.

 

CompTIA had a number of different target lists that they wanted to contact and they set these up as individual call campaigns on CallSquad. Each campaign had a slightly different pitch that was specific to their relationship with the prospects in that list.

 

Within just three days of calling, their sales person had secured 10 new registrations for the conference and 40+ people for CompTIA to follow up with for future events.